The Google Hilltop Algorithm, p.7

June 4th, 2004      (Continued)

Conclusion
In concluding this topic, as Atul Gupta and myself have written in some of our previous articles, webmasters and site owners need to think “out of the box” if they want to thrive and continue to have sites that return favourable ROI’s. As always, link popularity is even more important now than ever before.

Additionally, try to get a listing in as many directories as possible, beginning with DMOZ (the Open Directory Project). Avoid at all costs so-called FFA (Free for All) sites or link farms in every respect. Those are a thing of the past and might even get you penalized or banned, since most of them are considered SPAM by many search engines.

If your budget allows it, get into a good PPC ad program, such as Google's AdWords or Overture. You might also want to consider some good paid inclusion search engines that deliver real value for your investment.

Note that since January 15, (and as expected) Yahoo has confirmed it has completely dropped its listings with Google, so you may also want to look at the possibility of a paid listing in Yahoo as a safety measure.

Yahoo is now taking its results from Inktomi, which is also in the Yahoo family of search properties, since Yahoo bought Inktomi in 2003.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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