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The rundown on 301 and 302 redirects

February 2, 2007      (Updated from our Sep. 10, 2004 article)

The critical subject of redirecting a domain name to another has always generated a lot of controversy and largely continues to be the center of debate for many webmasters and SEOs alike.

The need for having a site redirected to another URL can be based on many factors. One valid reason for doing this could be if you have a website and if your company name happens to be the domain name for your site. In order to make your site more “keyword-rich” in the search engines, you might want to seriously consider changing your domain name to another one.

With the price of domain names falling almost constantly, the cost factor isn’t as much an issue as it was a few years ago. If your company sells flowers online, you make a search for “” and you might notice the domain name is available. You can register that domain name, and have it “point” to your other URL, effectively making both domain names functional.

The next step in this process is to find a “safe” method to redirect your newly found domain name to your old Web address (your existing domain name). The “safe” way to do this is by using what is called in the industry a “301 Redirect”.

Some site owners and webmasters are seeing their websites getting penalized or banned in Google or other search engines for some reason or another. Lately,, an online resource that has been very popular for many years and that has over 600,000 Web pages in its root index has been banned and penalized in Google, simply because it was using the wrong kind of redirect method.

Next: The wrong kind of redirect command can cause complex problems >>>

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Article written by Serge Thibodeau,
President & CEO,
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Copyright (c) Serge Thibodeau 2004

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