October 1st, 2004               (continued)

The same goes true for Yahoo, MSN, AltaVista, AOL, Ask Jeeves and many others.

Do reciprocal link exchanges work anymore?
Another question many site owners and webmasters ask themselves nowadays is does link popularity matter anymore? Yes it does, for the same reasons I’ve explained earlier. Some people participate in a reciprocal link exchange campaign, in an effort to boost their visibility in the search engines. Reciprocal exchanges work like this: I will place a link from my site to your site, if you do the same for me. Again, in a perfect world, this would be great.

My personal experience with reciprocals is, after two or three months that your link has been placed on one of your link partners’ sites, they sometimes remove it, without any warning, but in the meantime, you are still linking to them! Frustrating? You bet!

Have your advertorials and infomercials written by experts.

Personally, for the past year or so, I lease the links I need for my clients. How does it work? It’s very simple: instead of having two-way links, leasing links enable you to have just a one-way link that is of much higher quality and will help you a lot more in the results pages. Google and most of the other search engines will reward a one-way link more than a two-way link (in the case of a reciprocal).

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.