Citysearch launches its Pay per Call search engineDecember 6, 2004 Local search service Citysearch rolls out its PFP-Calls product, in an effort to enhance its PFP advertising plan. The new product allows local merchants to track business leads through the number of phone calls they receive. Merchants are charged a fee per call and when an advertising cap is reached the toll free number (which appears throughout the site) is removed and replaced with the local, non-metered number (which only appears on the merchant’s information page). The new service is offered through Citysearch’s partnership with CIRXIT, LLC, an innovative new company whose platform for web-telephony integration is leading pay for performance telephony initiatives. PFP-Calls could be an ideal advertising product for merchants who either don’t have a website or require reservations (restaurants, hotels, or spas) or inquiries (wedding, attorney, auto or medical services).
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 Citysearch provides a toll free number wherever the local merchant’s contact information appears: PFP ads, search results, merchant information page, and/or Best of Citysearch listing. “While Citysearch has been intensely committed to building up our content and improving search results to provide the best local search experience for consumers, we have also been focused on delivering greater value to our merchants. Launching PFP-Calls is a direct response to meeting our customer’s diversified needs,” said Briggs Ferguson, CEO of Citysearch. “Being able to connect people with businesses through trusted content is what makes Citysearch a leading interactive local advertising resource.” Citysearch’s enhanced package of interactive advertising products better meets the needs of local merchants, who can now sign up for either PFP-Calls or PFP-Clicks. Source: Search Engine Journal 
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