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In China, it covers over 95% of Chinese netizens, with more than 80 million users. According to Shanghai-based Internet research house, iResearch, Baidu.com has a market share of 48.2% in China in terms of search engine traffic, while the global Internet search giant Google accounts for only 29.8%.

On Tuesday, eMarketer.com and Forrester Research delivered a report that surveyed 150 retailers selling and marketing online, including Web-based retailers, catalogers that also sold online, and traditional brick-and-mortar stores. For 2004, Shop.org and Forrester expect online retail sales, including travel sales, to grow 27% over last year to reach $144 billion.

Shop.org believes that online retailers have found the right formula for turning a profit, figuring out how to sell a product effectively and acquiring and retaining customers. More and more online retailers are achieving profitability. Compared to only 56% on 2001, almost four-fifths or 79%, reported profitable operating margins in 2003.

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