(Continued)

DoubleClick also determined that delivery rates, the number of e-mails sent minus those that bounced back, rose from 87.5% one year ago to reach 88.8%, an increase of 1.5%. Despite small upticks and downticks, the figures for CTRs and revenue per e-mail, as well as other metrics such as open rates and orders per e-mail delivered, demonstrate the steady performance of the industry. Though the threat of spam has increased the usage of e-mail filtering systems, and continues to be the subject of bad press, e-mail marketing still remains a viable business tool.

My 2 featured articles for today are "Converting visitors into buyers with landing pages" and "The Google Hilltop Algorithm". But first, as usual, let me answer some of the 28 questions I got from some of you this week:

Question:
Hello Serge and thanks for a very good publication! I have been advised by some people to purchase Web Position Gold (WPG) and they seem to think it can help me with my search engine optimization. Do you recommend I buy it? Is it true it's that good?

I know some people reading this will probably not agree with me but, personally, no-- I don't recommend WPG and for a number of reasons. For one thing, I don't think Google likes it. If THEY don't like it, there must be a few good reasons.

Nobody at Rank for $ales nor myself ever use WPG or endorse their product in any way.

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