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The Rank for $ales Weekly Newsletter, p.7

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In other news, the websites of too many Fortune 100 companies in the United States don't take visitors and customers seriously, an upcoming report by research and consulting firm the Customer Respect Group concludes. The report shows that while companies like Microsoft and Hewlett-Packard performed well, most had inadequate privacy, operational or security measures in place to reassure customers.

The study evaluates the top 100 U.S. companies in six categories -- simplicity, responsiveness, transparency, principles, attitude and privacy -- and elicits end-user feedback on their experiences of visits to the Web sites. Grading is done on a 0 (worst) to 10 (best) scale.

Roger Fairchild, president of the Bellevue, Wash.-based consulting firm, said he finds it amazing that after three years of publishing report results, companies still don't treat their websites seriously.

"Companies need to realize that the current statistic is 10.6 percent of all transactions in the U.S. are initiated with a visit to a Web site," he said.

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