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The Rank for $ales Weekly Newsletter, page 14

(Continued)

More on the SEMPO debacle

When SEMPO (Search Engine Marketing Professional Organization) was founded in August 2003, I didn't join. I wasn't convinced to join then, and I am even less today. Here is what I posted yesterday in the Search Engine Watch forum:

"I must say that I was stunned as many were when I saw the $78,000 a year salary being "voted" and paid! It sounds to me like a lot of money. If Mrs. Coll is at the head of a SEM firm, how can she ask $78,000 a year in compensation, over and above what she is already earning as an SEO or conference speaker?

I'm not saying she shouldn't be compensated, but I feel $78,000 is a lot of money for an organization that calls itself a 'non-profit'...

However, my real main concern is: "What did SEMPO really do for the SEO industry as a whole"? Since their foundation in Aug. 2003, (and after a lot of 'noise' I must say), we never heard (or at least I didn't) hear from them since.

Like most SEO I know and respect, I do believe the industry needs a self-regulating governing body, complete with a disciplinary committee like there exists in other industries.

If really we had that a few months ago, I think it would have prevented what is now being called the 'Traffic Power' scandal. Such events look bad on the industry as a whole, and as professional SEO's, we need to work together in protecting the public that place their trust in us.

Serge Thibodeau,
President,
Rank for $ales

If you are wondering what the "Traffic Power scandal" is, just type "traffic power" in Google and see for yourself...


Well, that's it for today folks. Thanks for being here and have a great weekend everybody!     Serge Thibodeau.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com


About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
High Rankings (www.highrankings.com)
BusinessEvolved (www.businessevolved.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines.

On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales website by simply clicking here.

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If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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