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The Rank for $ales Weekly Newsletter, page 4

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(Continued)
Microsoft on Tuesday said it is to begin testing a new online news aggregation service, as part of its increasing search competition with Google. In conjunction with its own MSNBC news site, the software giant is creating a page dubbed "Newsbot" that will draw news headlines from more than 4,800 other sites, in a manner similar to the Google News service.

The page will let visitors create their own customized news feeds that are powered by MSN's new search technology, the company said. Google News offers something similar, but it calls them customized alerts.

In other developments, the Associated Press (AP) is to develop a tool that would search online news content, past and present. The goal is to offer a search engine with more participating news organizations and more content than is currently available today, said Tom Curley, AP's president and CEO. He added that the search solutions are expected this year. "We feel news consumers deserve the most current information they can find online," said Burl Osborne, chairman of AP.

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