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The Rank for $ales Weekly Newsletter, page 5

(Continued)
In other developments, many investors still aren't aware of some important parts of Google's IPO bidding process, including the fact that if they don't get a bidder ID number soon, they won't be able to bid at all.

On Tuesday, some of the 28 brokerage firms offering customers a chance to bid for Google's first public shares of stock started displaying blurbs on their Web sites, announcing their participation in the deal. But the blurbs said little else.

When the auction starts, which could be any day now, Google will stop offering bidder IDs to investors, said some people briefed on the deal. Brokerage firms haven't said much so far because they are still awaiting approval from the Securities and Exchange Commission for the way they'll explain the complex auction to customers.

In unrelated news on Wednesday, Google, Yahoo and others got hit with a lawsuit regarding gambling ads. Gambling ads are illegal in many US states, including California, Google and Yahoo's home states. The 60-page filing, presented in San Francisco Superior Court, alleges that the companies sell rights to Web advertisements based on searches for terms such as "illegal gambling," "Internet gambling" and "California gambling."

The online businesses also use geotracking software to target particular regions, including California, for illegal gambling ads, according to the lawsuit. The lawsuit demands that the companies stop accepting the advertisements and give California "millions of dollars in ill-gotten gains," said attorney Ira Rothken, one of several attorneys from firms involved in the class-action lawsuit.

In other news, it was revealed on Wednesday that short queries using Google can turn up sites that have posted credit card information to the Internet. The lists of financial information include hundreds of card holders' names, addresses and phone numbers as well as their credit-card data. Much of the credit-card data that appears in the lists found by Google may no longer be valid, but C-NET News called several people listed and verified that the credit cards numbers were authentic.

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