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The Rank for $ales Weekly Newsletter, page 11

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(Continued)
And to close the news this week, management at Google is standing behind a controversial interview of its co-founders in Playboy magazine. Google acknowledges that the article could put the company in violation of federal rules regarding initial stock offerings. The search engine company on Friday amended its earlier IPO filing with the Securities and Exchange Commission to take the Playboy article into account.

The Playboy interview with Sergey Brin and Larry Page, which is hitting the Web and newsstands just days before Google's highly anticipated market debut, could throw a monkey wrench into the proceedings. The SEC could impose a "cooling off" period that would delay the IPO, currently expected to happen next week, or it could impose a much more expensive requirement that Google buy back shares. The company has said it expects the shares to have an initial price of between $108 and $135 apiece, which could value the company as high as $36 billion.

Despite the last-minute flap, an auction meant to determine the company's initial stock price began as expected Friday morning. The SEC declined to comment on the Playboy article.

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