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(Continued)
In other developments on Wednesday, according to the experience of Shoes.com, shoppers who arrive at a site via specific keywords are buyers that know what they want. Mondy Beller, vice president of marketing at Shoes.com, the e-commerce website operated by shoe manufacturer Brown Shoe Company, says the site’s lowest percentage of returns comes from those shoppers who come to the site via paid search, generally landing on product pages.

"We are pretty specific in our keyword purchases,” says Beller. “Someone looking for the Cole Haan Pinch Penney loafer, for example, knows exactly what they want, and probably has worn it before.”

In more news emanating from the SEMPO fiasco, Mike Grehan wrote a second report, detailing the activities, or rather lack thereof, of SEMPO in its first full year since it's inception in August of last year. Mike's article tells us how SEMPO's last meeting went in San Jose, at the recent SES conference.

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