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(Continued)     August 28, 2004 edition
In other developments on Wednesday, in wanting to attract new users to its Blogger.com publishing platform, Google wants to give up a portion of its advertising pie. The search technology darling announced plans to share the profits from its AdSense self-service program that helps publishers serve up contextual advertising.

The move is a significant departure from Google's previous policy of keeping all its revenues earned from AdSense. Since acquiring the Blogger "push-button" Web publishing platform in February 2003, Google has scrapped a paid version of the product and implemented a major redesign.

In recent weeks, the company removed the advertising from the free BlogSpot blogs, replacing it with a navigation bar and a search box that redirects to Google. Now, Google plans to revert to contextual ads powered by its AdSense program, which was launched in June of 2003, but with a major twist.

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