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The Rank for $ales Weekly Newsletter, page 5

(Continued)     September 11, 2004 edition
In addition, users can set preferences that direct BlowSearch to search in a specific language. BlowSearch's multi-language search tool also offers adult filtering, spelling correction and the ability to highlight query terms in search results. "As developers of online tools, we have to recognize the fact that the Internet transcends borders and languages.

In news on Thursday, Intelliseek launched the first of its blog-analytics applications built on top of its BlogPluse analysis service. Dubbed "Campaign Radar 2004", no doubt to coincide with this year's US presidential election, the software aims to track political buzz, trends and insights on popular blog sites.

Blogs, slang for Web logs, are diaries or journals published and shared by users online. The content posted in blogs usually contains "word of mouth" opinion and viewpoints on various topics. Radar 2004 is being offered as a free Web service that draws on Intelliseek's BlogPlulse software which tracks over two million blogs per day.

BlogPulse was launched in May this year to showcase Intelliseek's blog analysis competency. It analyses and ranks key issues and phrases posted in blog content.

In other developments on Thursday, Harris Interactive acquired WirthlinWorldwide, a privately held opinion research and strategic consulting firm, headquartered in Reston, VA. The deal was completed with a combination of stock and cash valued at $41.8 million, and will add $50 million in annual revenue and 300 new clients to Harris Interactive.

The combined firm will have over 1,000 employees and is expected to generate $210 to $215 million in revenue this fiscal year. "I’m excited about the deep, consultative and strategic relationships WirthlinWorldwide has built with their clients. By joining forces, we can now introduce the added benefits of online research to the executives of 300 more companies," commented Robert E. Knapp, CEO of Harris Interactive.

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