(Continued)     October 23, 2004 edition
In other news, The results of a new survey done by the Dieringer Research Group, show that in the past year US consumers spent $1.00 online for every $1.70 they spent offline, after doing online research using a search engine. The survey was conducted in the 12 months between Q2 2003 and Q2 2004 among 3,000 US consumers in order to determine multi-channel consumer behavior.

In total, $180.7 billion in offline purchases were made after consumers had conducted online research, a figure bigger than the $106.5 billion in purchases made online. Not only were more Internet-influenced offline purchases made than online purchases over the 12-month time frame, but the percentage of offline purchases influenced by online research has grown faster than online purchases.

In other developments, Ask Jeeves launched AJinteractive, the company's new U.S. advertising products and sales division. AJinteractive was formed to provide advertisers and publishers with world-class search, direct marketing, and media solutions, to effectively reach their target audience.

AJinteractive brings together the advertising products and the sales forces from Ask Jeeves U.S. and Interactive Search Holdings (ISH). ISH was acquired by Ask Jeeves in May 2004, and ISH properties include the MaxOnline network, Excite (www.excite.com), My Way (myway.com) and iWon (iwon.com).

AJinteractive was formed to accommodate the larger suite of advertising products as a result of the acquisition, and provide a single point of contact for advertising across a network of leading online properties.

AJinteractive provides online marketing solutions within three main categories: Search, Media, and Direct Marketing: Offers advertisers targeted online advertising opportunities. The product offering includes graphical and paid listing ad units that are delivered within the Ask Jeeves, Inc. network of search properties.

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