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(Continued)     October 23, 2004 edition
In other news, Google expects to add well over 350,000 new advertiser accounts until 2008, according to internal documents obtained by The Chronicle. The growth reflects the search engine's confidence in remaining a beacon for online marketing. But it also illustrates the maturing of the search industry, because the rate of adding accounts is expected to slow over time.

Larry Page and Sergey Brin, Google's two maverick founders, have vowed to provide little guidance, if any, as far as what the company's earnings forecasts could be. They said that they will talk only about broad trends in their industry, not the company's financial outlook.

"A management team distracted by a series of short-term targets is as pointless as a dieter stepping on a scale every half hour," the founders explained in their now-famous letter to shareholders earlier this year. Analysts who follow Google grumble about the decision.

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