The rundown on 301 and 302 redirects, page 4

The rundown on 301 and 302 redirects, p.4

February 2, 2007 (Updated from our Sep. 10, 2004 article)

If done incorrectly, an improperly configured htaccess file can either cause your site to fail completely, rendering it unreachable to anybody, or can cause other problems of similar nature. The easier and fastest way is to do it in the DNS (Domain Name Server) zone of the domain name. Some Web hosting companies have the proper infrastructure and the right software to perform a 301 Permanent Redirect using this method, and it is suggested you contact one of them.

If you need a few good names, I can refer you to some of them that have performed this service for me for many years and that I am happy with the results, both from a site functionality basis, as well as from a search engine�s perspective. One I particularly like is the knowledgeable people at Avantex.

On the other hand, if your site is hosted on a Windows or IIS type of server, then this critical �301 redirect� command can be done in the Administrator's section of the server software or through the DNS zone as suggested above. Again, I suggest you contact an experienced Windows Web hosting company that will safely carry out this service for you.

Conclusion
Correctly setting up a �301 redirect� command can be a very fast and easy step for any web master or site owner if done correctly and if you know how to do it right. Don�t take chances of having your site banned like Business.com was a few weeks ago.

A �302 redirect� command is an invitation for getting your site banned, since search engines don�t like temporary redirects.

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Reference: Web Pro News

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