September 28, 2006     (Updated from my previous Apr. 9, 2004 article)

Using the Page Rank™ search algorithm that Larry Page had designed, Sergey worked with Larry to give birth to what is today one of the most exciting project that ever came out of an American university. Of course, nobody knew at that time the success this simple idea would have until today.

To make its search engine operate smoothly, Google is utilizing more than 10,000 (probably a lot more) servers, located in many of its data centers, situated mostly in North America. You could say that Google runs its own operating system. Its search engine now looks more like a huge information platform than just a simple computer that would have been optimized for just one single application.

With Google’s monthly update dances and cycles, Google even makes its operating system even faster and more powerful each and every month, while at the same time drastically lowering the overall cost of all its operations, through revenue-generating ads programs, such as its AdWords PPC (Pay-per-Click) and its AdSense initiatives.

What makes Google even more powerful?
Through its complex computing platform, Google has access to a gigantic map of the whole Internet, and it is now fully aware of how people ‘travel’ around in the virtual world it operates in. What makes Google even more powerful at this is it’s getting better and better at analyzing this large map. Furthermore, it is finding more and improved ways at ‘data mining’ all that precious information it collects from millions of users located all over the world, living in many different time zones.

Through its Blogger.com subsidiary, on any given hour of the day, Google knows exactly what people blog (Web Logs) about. Through its vast search engine, it knows what topic or subject people are searching for.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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