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The Rank for $ales Weekly Newsletter, p.2

(Continued)

On Tuesday, Goldman Sachs was in the news again, when it was learned that the fees charged for Google's IPO, one of the biggest technology offerings ever, are put at between $80m to $100m by rival banks. This is the actual amount of money Goldman Sachs will lose by being bumped from Google's IPO.

Goldman declined to comment, though insiders were sanguine about the loss. Sources confirmed that Mr Paulson had placed calls to the search engine's backers through intermediaries but denied this was against rules laid down by Google.

In other news, a survey done by iProspect and eMediaWire confirmed that more than 60% of Google, Yahoo, MSN and AOL users selected a natural search result over paid search advertisements as the most relevant on a sample query. It was also revealed that, looking specifically at the two largest search engines, according to market share, it is vital for online marketers to ensure that their Web pages are found in the natural search results of Google and Yahoo.

More than 60 percent of Yahoo! users and over 72 percent of Google users clicked on a natural search result when looking for the most relevant listing for their query, said iProspect.

Still on Tuesday, in hopes of offering more information, computing researchers have developed a new search engine that can mine catalogs of three-dimensional objects, like airplane parts or architectural features.

All the users have to do is sketch what they're thinking of, and the search engines can produce comparable objects. "The idea of information and knowledge, and retrieval of knowledge, has been something I've been intrigued with for a long time. This gives it a more solidified meaning," said Karthik Ramani, a Purdue University professor who created a system that can find computer-designed industrial parts.

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