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The Rank for $ales Weekly Newsletter, p.8

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(Continued)

It's not only you: Yahoo is faster than Google at indexing sites. The simple reason to this is that Yahoo currently re-indexes sites twice a month, while Google only does it once a month, which would explain what you have noticed.

Serge, if you would name just ONE single parameter that a site owner should diligently concern himself with everyday, in order to rank as high as possible, what would it be?

If I had to answer just one element, it would be: content, content and... more content! Nothing gives a site more boost than good content that is unique and rich in information for its users. Create new pages everyday if you can, link them to a well-designed sitemap, and make sure they all have a link back to your homepage and you should do very well.

Give search engines what they want and they will always come back for more. I see it everyday: people that continually add new content to their sites get rewarded constantly.

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