(Continued)

In a sense, Google's move is a defensive, self-regulatory measure aimed at encouraging the mainstream software industry to find a way to make spyware and adware acceptable. Google makes products for Windows, like the Google Toolbar and Google Deskbar, that transmit some information about Internet behavior back to its Mountain View, Calif., headquarters, and these tools could be regulated by some of the broader laws being proposed. Among its other new ventures, Google appears to be making a sizeable bet on providing an ad-supported desktop search tool, as reported Wednesday in The New York Times.

My 2 featured articles for today are A powerful structure to Search Engine Marketing and How search engines work. But first, as usual, let me answer some of the more than 35 questions I got from some of you this week:

Question:
Hello Serge and thanks for such a good newsletter. There are 2 SEO firms that have told us the reason our site cannot be found in the search engines is because of the way our robots.txt file is written. Is it true it can cause our site from not being listed at all?

Answer:
I’m thrilled if you like our newsletter. Yes it is absolutely true. Since you didn’t give me your site’s URL, I cannot see what it looks like, but yes, I have seen in certain cases a badly-written robots.txt file preventing a site from being listed in one or two search engines, or worse, in all of them!

<<< Previous page              Next: Better understanding the Robots.txt file >>>

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