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The Rank for $ales Weekly Newsletter, p.9

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(Continued)

Successful searching can come only from a procedure which places sense at the core of its operation. A sense engine provides the frame of reference within which a search engine can operate. This means relying on those branches of linguistics which analyse what is involved when people handle sense - in particular, semantics and stylistics.

Any procedure which wants to improve the relevance, coherence, and accuracy of online searching has to be semantically based, to enable them to choose the right words to capture relevant records, and also stylistically aware, reflecting the way people vary their language according to their regional, social, and cultural backgrounds.

Semantic and stylistic principles are at the heart of any linguistically based approach to online searching - searchlinguistics. A lexicological solution derived from this frame of reference is the basis of a suite of products known as Textonomy.

Textonomy rejects the view that searches based solely on statistical algorithms can achieve a successful outcome. It relies instead on the systematic harnessing of human linguistic intuition, tapping into native speakers' knowledge about the semantic relationships between words and the contexts in which words occur.

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