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(Continued)     September 18, 2004 edition
The bigger fear, say analysts, should be of an inside job. Many of the recent thefts "have been crimes committed by employees of companies that have legitimate access to personal data, that decide to use it for their own gains," Christian Byrnes, senior vice president of technology research services at Meta Group, told NewsFactor.

In an effort to ascertain actual theft risk associated with ordering online, NewsFactor conducted an informal test of the Web. The findings were alarming: Basically, anybody who can use Google can get access to credit-card and personal-identification information. Practically everyone knows that hackers continue to wreak havoc.

My two featured articles this week are " Search Engine Marketing and Trademarks " and " The new Yahoo Web Rank™ Toolbar ", but first, let me answer one of the many questions we received here these last couple of days.

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