The Rank for $ales Weekly Newsletter, page 17(Continued) September 18, 2004 edition 
FNNIS and eSearch, your next Traffic Power! My friend Bart Wilson over at Voyager 360, whom our long-time newsletter readers know is the man that prepares my SEO radio shows was nice enough to fill me in on the "next Traffic Power scam"... Just when you thought it was 'safe' to navigate the 'SEO waters' again, it's not! If the whole Traffic Power rip off did'nt scare you, this one will! A company that calls itself FNNIS, just launched what it calls 'eSearch', which, in their words is sort of an Internet marketing agency for realtor and real estate company websites. Folks, be on the lookout for FNNIS, especially if you happen to be in the real estate field... According to Bart, Inman news (www.inman.com) carried a story on September 16th about the "launch" of eSearch by FNNIS. It reads: "As further proof that search engines have become real estate "hotspots", Fidelity's (I always thought Fidelity was a mutual fund company!) FNNIS Real Estate division now offers realty agents and brokerages a service to help increase their Web sites' ranking in keyword search results. The service, eSearch Solutions, automates the process of submitting a Web site to 15 major search engines, including Yahoo, MSN, Google, AOL and AskJeeves. Fidelity also submits the site to 8,500 ADDITIONAL SEARCH ENGINES and "special interest directories". (Ed. note- There is no such thing as 8,500 search engines. There are only a handful that are really used by real people). "The technique of keeping a Web site high in search engine's results rankings is known as search engine optimization (!) This, along with paid search, or pay-per-click advertising has attracted a lot of 'buzz' in real estate (!) as more home buyers and sellers begin their home searches online. Search engine portals have been cited as one of the top places consumers go when they log on to the Internet". "If you're not optimized correctly, it can make it difficult or impossible for the search engines to index you," said Todd Wickham, managing director of FNNIS Real Estate. "ESearch Solutions, which launched in May 2004, uses a "proprietary technology" (did'nt you hear that one before?) to maintain a Web site's optimization. The service continually resubmits the Web site to search engines to keep it relevant, sometimes up to 500,000 times per month, (WOW!) depending on the individual client's needs." Obviously, Bart Wilson and your's truly are really concerned with that article. Many real estate agents will read this and say to themselves, "Wow, I need visibility. This is for me." And many Realtors will end up subscribing to that service because it is affordable... (?) (Can a realtor or anybody else afford to have his or her website banned from the search engines, Google included?). By submitting a site 500,000 times a month (!) to a search engine, FNNIS is breaking just about every rule and contravenes almost all Terms of Use of most of the major search engines, especially Googles'. I've been a practicing SEO since 1997 and one of the first things anybody learns in this business is, you don't even HAVE to submit a website to the engines anymore, since they all have crawlers that regularly visit your site and will index it. All you need to do is simply check your log files to find out when they came the last time... What you really need are good quality inbound links pointing to your site, in order to be found and indexed. The best way to do that is to lease links from a reputable link broker. The only exception to this is DMOZ or the Open Directory project, which is still a directory, not a search engine. Google actually uses DMOZ as its main search directory, so be sure to submit to it. But you only need to submit to it once, not 500,000 times! I nearly fell off my chair when I read that yesterday... Buyer beware! Well, that's it for today folks. Thanks for being here and have a great weekend everybody! Serge Thibodeau. Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Serge Thibodeau, editor Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17  Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales website by simply clicking here. Legal Notice  Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in the major search engines. Powered by Sun Hosting Protected by Proxy Sentinel™ Traffic stats by Site Clicks™Site design by MWD Get listed in Global B. Listing Read what's happening in Internet Trends Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
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