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(Continued)     September 18, 2004 edition
In other news on Tuesday, Unreal Marketing Solutions thinks small e-tailers have to keep it real when it comes to search engine marketing. That fact is a prime reason why the company is to launch a new hosted service designed specifically for small catalogers, chains and business-to-consumer e-commerce sites.

The service, which Unreal Marketing, a Philadelphia-based search engine marketing and interactive advertising agency, plans to launch later this year or in early 2005, will include software for reviewing, extracting and indexing products, indexing into search engines, and centralized reporting.

Pricing has yet to be determined for the paid inclusion portion, but will be less than the rate for larger retailers, which ranges from 35 cents per word to $3 and in different merchandising categories, says Unreal Marketing CEO Michael Stalbaum.

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