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The Rank for $ales Weekly Newsletter, page 10

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(Continued)     October 2, 2004 edition
For instance, entering "San Francisco" into Clusty.com's search box produces a set of general results at the center of the Web page, with a list of more specific categories, such as "Bay," "Hotel," "Art," "University" and "Giants" featured at the left. Clicking on any of the subgroups delivers a new list of links in the center of the page while still preserving the different groups.

In unrelated developments, speaking before 100 people gathered for the Emerging Technologies Conference (ETC) at MIT, Eric Brill, a senior researcher at Microsoft, said the monetization model of Internet search technology could be at risk. Brill said search technology will be a big money maker for Google and others in the short term, but he predicted the trend may not last long.

Brill's comments come on the heels of Google's highly successful IPO last month and bullish Wall Street reports this week that sent Google shares soaring to a high of $135, up over 58% from its original IPO of $85.

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