Is it OK to buy links? Is it safe to do it?

Is it OK to buy links? Is it safe to do it? p.2

February 2, 2007 (Updated from our Oct. 29, 2004 article)

Leasing links to your website will boost your search engine visibility

As a result, the more links you would have pointing to a given website, usually the better that site would be perceived in terms of quality of content. Since the past 3 or 4 years, a great number of webmasters and site owners have participated in what is called reciprocal link exchanges, which, as the name implies, does just that: �I will put a link from my site to your site, if you do the same�.

In essence, there is nothing wrong with that. However, since Google�s two major last updates, in November and January (Florida and Austin), reciprocal links don�t seem to have the same impact as they once had, at least not from a ranking point of view.

Since then, it would appear that one-way links (from A to B and not B to A also) are receiving better rankings. Which reopens the debate on �are buying links ethical?�

Look at this analogy: if a website or portal carries a number of advertisers with links on its homepage, all pointing directly to those sites, isn�t this link buying? It sure looks like it to me. Viewed in this manner, then I think its safe to say that buying links is now an acceptable practice in the Internet age.

So how do we go about doing it?
You should approach the subject of buying links the same way you would approach any other business proposal or transaction: with careful planning and attention to the small details. You should sit down and carefully plan the way you will do this. You probably have some sites in mind you would like to contact in an effort to see if they will �lease� you some links.

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Leasing links to your website will boost your search engine visibility

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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