Is it OK to buy links? Is it safe to do it?

February 2, 2007 (Updated from our Oct. 29, 2004 article)

Leasing links to your website will boost your search engine visibility

The subject of buying one-way links is a controversial subject at best. A lot has been said about it in the past. Depending to whom you talk to, you are likely to get opinions that range from �don�t do it� to �it�s now OK to do it�. So what�s the average site owner or small business to do?

Look at it from a business perspective point of view. If some search engines look at it from an advertiser�s point of view, then maybe that�s how you should look at it too. In the last two years, we have had (and continue to have) an increasingly higher number of clients and people that contact us to buy one-way links from other sites.

So the question is: Should you do it? Is it �safe� to do it in this conjecture?

Back to the basics of linking
Before I answer that question, let�s go back to basics. Why do we need links in the first place? Can�t we just have a site with no outside links that will still rank high? Here�s how Google ranks Web pages: Google ranks websites on their value of merit. One of Google�s algorithms that does just that is the Page Rank� algorithm, named after one of Google co-founders, Larry Page. In its most basic form, Page Rank� calculates the number and quality of incoming links to any given website.

As far as Google is concerned, a link from site A to site B is viewed as a �vote�, which means that if 300 sites link to site B, that site must be more important than if it only had 5 or 10 inbound links.

Next: More links are better, but so is the quality >>>

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Leasing links to your website will boost your search engine visibility

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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