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(Continued)     August 21, 2004 edition
In unrelated news, with a market capitalization valued at about $27.2 billion, Google's common shares are now more valuable than Amazon is. Not accounting for Thursday and Friday's rise in the share price of Google, Amazon's shares are currently at about $16 billion, about $11 bln less than Google.

There had been doubts about the potential success of a Google IPO, particularly after the Securities and Exchange Commission delayed the filing earlier this week after regulators investigated comments from its owners published in a Playboy magazine article.

In other developments on Friday, Interactive marketing and technology company 24/7 Real Media announced its acquisition of privately held Decide Interactive for $26 million in cash and stock. 24/7 Real Media will shell out $15 million in cash and 4.5 million shares of stock, valued at $11.25 million at Thursday's closing price.

If Decide Interactive performs up to certain benchmarks, the company's shareholders could get up to $7.5 million more later.

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