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The Rank for $ales Weekly Newsletter, page 12

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(Continued)     August 21, 2004 edition
The U.S.-based company gets several things with the acquisition: paid search bid management tools, paid inclusion technology, and a stronger presence in the Asia-Pacific region. Previously, 24/7 Real Media's only footprint in the area was Real Media Korea, which it acquired early this year.

"There's no question that there's a real need for companies like ours to work with advertisers to help them get the best bang for their buck," said Dave Moore, chairman and chief executive officer of 24/7 Real Media. Moore cited a recent report by Jupiter Research that shows few search marketers are tracking the return on investment from their ad dollars.

To end the news this week, researching and buying products online is becoming ever more popular among US adults. The Dieringer Research Group (DRG) surveyed 3,000 US adults in June to ascertain their online shopping habits. DRG concludes that growth in consumer confidence and of the economy in general has resulted in a majority of US adults using the Internet for shopping.

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