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(Continued)     August 21, 2004 edition
In other developments on Wednesday, CrossMedia Services announced the launch of ShopLocal, an online resource allowing shoppers to search local items at stores close to home. ShopLocal consists of a national website, http://www.ShopLocal.com and a nationwide network of co-branded ShopLocal websites, initially including more than 140 Gannett Co., Knight Ridder and Tribune websites.

"ShopLocal.com and the ShopLocal network is the online resource for the millions of shoppers who use the Internet to gather information online but prefer to buy at a local store," said Brian Hand, CrossMedia chief executive officer. "For retailers, ShopLocal is an extremely efficient way to reach local shoppers with targeted sales promotions."

ShopLocal uses a zip-code search engine that allows users to find stores within a specific radius. Shoppers can search by product category, store or brand name. The site is updated daily to reflect current sales. It also allows consumers to create personal shopping lists online that they can print and bring to stores.

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