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Google hits all-time high in search referrals

June 28, 2005

On June 6, 2005, Google’s U.S. search referral percentage hit an all-time high, climbing above 52 percent for the first time, according to WebSideStory.

According to independent research that was collected and analyzed, Google’s search referral percentage – the percentage of search traffic it sends to other sites on the web – is more than double that of its nearest competitor and culminates a meteoric, four-year rise.

WebSideStory analyzes more than 30 billion page views for its customers each month. For the full story and more information on the search engine landscape, please visit www.websidestory.com/datainsights.

“WebSideStory tracks multiple online visitor acquisition sources for more than 700 businesses, including some of the biggest brands in the world,” said Jeff Lunsford, CEO of WebSideStory.

“Google has become a staple for any serious online marketing operation and this data shows why: They generate more than half of all online search referrals in the U.S. and as much as 90 percent in other countries.

Google’s early decision to focus on quality of search results has clearly paid off.”

Source: WebSideStory


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