Top 7 SEO myths

(Updated from our original May 2003 article).

There are 7 top SEO myths and misconceptions we encounter everyday, out of the more than 20. In the real, true world of Search Engine Optimization techniques and methods used to obtain higher rankings, there are no shortcuts and certainly no free lunches.

Since 1997 when Rank for Sales actually started optimizing web sites for its clients until today, we constantly see, read or hear exaggerated claims or inflated numbers that claim to keep you on top of everybody else in the engines.

If it would be that easy, any person or company that owns a website could probably optimize it themselves and all professional SEO firms would be out of business.

In this section, we will show you the 7 top SEO myths in the industry. Some are almost as old as the Internet itself. Yet, Rank for $ales strongly disapproves any of the following seven techniques.

We actually know people and some prominent businesses that actually had their websites penalized or banned altogether from many of the search engines because of the inconsiderate use of these ill-founded and forbidden techniques.

Here are the industry's 7 top SEO myths:

         Meta tags
         Multiple domain names
         Doorway and gateway pages
         Resubmitting every week or every month
         Web optimization experts are too expensive
         We can optimize our site ourselves in house
         Search engines are not as good as other media

These are the seven most common, but there are at least a dozen more. Our recommendation is to deal with a reputable SEO firm that has the longevity, the tools and the skills to execute first-rate professional work on your website. If, to a certain degree, your business or its livelihood depends on your website, then why take chances? The risk isn't worth it.

Play fair, do everything right and the engines will treat you right. Remember that the major search engines are only concerned with two things: quality and relevancy of their search results.

They want their users to rapidly find quality content that is relevant to their search query. The road to success is easy to achieve. Get your site optimized by a professional firm that has the experience and the tools to do it right the first time. You will be glad you did.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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