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SEO Articles & Resources

Our SEO articles, resources and information section was created to help our clients and anybody wishing to learn more about SEO get a better understanding of the complex world of search engine optimization (SEO) and its often obscure corners. It should give our users a better understanding of what we do at Rank for $ales.

In this section, you should be able to find anything you need to know about Search Engine Optimization (SEO) and how to make certain that your website gets placed at the top of SERP's (Search Engine Results Pages).

As the specialized field of SEO is in a constant state of change, this resources section is updated frequently and regularly. To give you an idea of the importance of this section, we have industry colleagues and our own competitors regularly visit this page.

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SEO articles

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Linkbaiting and how it can help you acquire free links
If you're looking for a simple and effective way to acquire links to your Web site, one of the best ways to do it is with linkbaiting. The idea isn't new and has been around for some time. The process of linkbaiting is very simple. All that it entails is to offer something that is free to other Internet users, or a free online tool, a research brief on a specific topic or something similar that will encourage others and webmasters to link to your site.

Rebuilding your website after the hurricane
By now, probably just about anyone that has a website did noticed that Google made some drastic and major changes to its search algorithm, when it began the regularly scheduled monthly update of its massive database, consisting of about 3.5 billion pages. This one was dubbed the "Florida dance". Others prefer to call it the 'Devastating Florida Hurricane". Whatever you call it, your will find here all you need to know to put your site back on track in the SERP's.

Submitting your website to DMOZ - What you need to know
Today more than ever, in the field of search engine optimization (SEO), there is a very important step that needs to be taken in order to help a website's visibility in the major search engines. That important step is to submit it to DMOZ, or sometimes called the Open Directory Project or ODP. DMOZ provides a lot of search results for a good percentage of the most important search engines and directories, including Google.

SEO�s seven most often asked questions
In this article, I have included the seven topics of the most frequently asked questions (FAQ) I have been getting lately on search engine optimization. These seven most often-asked questions are filled with important information and what I recommend the most for achieving the best overall results in efficient brand management and increased return on investment (ROI).

Nine steps to better marketing for the search engines
If you need to write for the search engines and your site visitors too, the following nine tips can be of good help. Always remember that all search engines are like humans: they want good and relevant content that will help everybody in the end.

The "Google Dance Syndrome" finally explained
Quite a good number of people and companies realize that, in order to obtain the best Google rankings early in their search engine optimization (SEO) campaigns, it is important to take all the necessary steps before and carefully plan ahead. In respect to non-fee search engine submissions, Google happens to be one of the very few left.

All you ever wanted to know about Meta Tags, but were afraid to ask
For the past two or three years, many search engines such as Google and a few others have given less and less attention, and in some cases, no attention at all to Meta Tags. The sole reason for this is simply because in the past, in the go-go days of the Internet, ie: before 2000, many web site owners and webmasters stuffed their meta tags with useless information, basically spamming the search engines.

Ranking a website for sales and performance
Ranking a website for sales and performance can be easy, if only you follow the right steps. There are no shortcuts, no easy way out, if you truly want to succeed. As with any serious undertaking, the right way to successfully optimize and position a site requires planning ahead and executing the project step by step.

All you need to know about Content Management Software (CMS)
A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.

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PPC (Pay-per-Click) program management revealed
As important and necessary professional SEO (Search Engine Optimization) is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys on new services or products offered on a company�s web site.

Paying for inclusion in directories
More and more is being said today about Pay for Inclusion (PFI) and Pay per Click (PPC). There are now a good number of ways that search directories and search engines are charging companies trying to get their web sites conveniently listed on the Internet. This article will clearly explain it all.

Insurance to protect a site against a potential penalty
With the Robots.txt protocol, a webmaster or web site owner can really protect himself if it is done correctly. The inherent risks of getting a web site banned on the basis of spam increases proportionately if it appears to have duplicate listings or duplicate content. Learn how to use "insurance" against an impending penalty.

The clear definition of SEO
You have read a lot about it, you have heard people talk about it and some of you have been asking to know more about it. Read here the true and clear definition of what exactly is termed by SEO and what it can do for you.

How search engines work
Everything you always wanted to know on the way search engines actually perform their searches and the inherent abilities integrated into modern search engines today.

Learn the great difference between search engines and directories
Before a person attemps in understanding the complex world of SEO, one must understand the very basic differences between search engines in the true world and search directories. Learn more in this section.

Difference between search engine positioning and optimization
A question we keep getting all the time is: "What is the actual difference between search engine optimization and search engine positioning"? In this article, we will explain all the important differences between both processes and how it can impact the visibility of any given web site.

How search engine crawlers and spiders function
Have you ever wondered why Google comes out so fast and with so many pages of results when you make a search query? How can Google go all over the Web, retrieve billions of pages, scattered among millions of Web sites located all over the planet and post the results it finds, usually in less than two seconds or better? The secret is that it already has the information located in its many data centers, and it rapidly sends you that information back, without having to fetch it on the Internet every time there is a query!

Anatomy of a large-scale hypertextual web search engine
In this rare paper, Google co-founders Sergey Brin and Lawrence Page explain the exact anatomy of a large-scale hypertextual web search engine and its main functions. This is a unique experience in understanding what makes Google function the way it does and how it got to be the number one search engine.

SEO articles

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The story behind Pagina+�
Available since June of 2001, Pagina+� is now recognized as the world's most powerful and revolutionary site positioning solution there is on the market today. Version 2.0 of Pagina+� is even more refined. Learn all the reasons why.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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