November 2003 Google Update & Dance
November 25, 2003
Rank for $ales is happy to provide all its clients and users this new section, where every month Serge Thibodeau, president & CEO of Rank for $ales discusses his views on the current monthly Google update and dance cycle.
Google's new SPAM filter
Unlike other spam filters, this spam penalty does not affect a particular page or a website's overall perceived content value. The resulting effect can be significantly lowered site rankings for certain specific searches in the actual content of that page. If some site owners have some commonly paired words on their sites such as "search" and "marketing", Google's new spam filter will check to see how these keywords are placed on the resulting page, and, to a lesser extent, in the incoming links.
This new Google algorithm is looking for a more "native" and existing context, in an attempt in better preventing SEO'd sites from over-populating Google's search results. In essence, the goal of this spam filter is to get Webmasters and SEO's to adjust their optimized content to be written and adjusted for the users and visitors, not the search engines.
However, the danger with this assumption and change in Google's PageRank technology is that good SEO usually falls pretty much in line with good website design principles and good overall Web page structure and proper layout. This spam filter is very selective and it is only triggered by some terms on certain selective searches.
In the beginning of the Google November update "dance", this spam filter was adjusted by Google in a rather broad fashion. Later, it appeared to be adjusting itself more in line with more practical search results, which is typical of Google. Update Dominick in April of 2003 was in a way similar to this, although somewhat different.
I have seen some well-optimized sites getting back in pretty much the same places they were in before this new spam filter was implemented. However, contrary to update Dominick, this new filter is the first in recent search engine history where Webmasters and site owners have not been able to "reverse" engineer exactly what the search engine did, down to the smallest detail.
In light of all this, and to remain on the safe side, I would NOT recommend making any important changes in this current update, while Google is still adjusting and tweaking their new spam filter.
Discussion written by Serge Thibodeau,
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