The Search Engine Professionals at Rank for $ales.com --- In business since 1997.
Back to our Homepage SEO Tips that will make a big difference in your rankings and our most popular ** How To ** section The most common myths about SEO -- Read what the experts have to say about today's most common SEO myths and misconceptions Frequently Asked Questions to Search Engine Optimization and Positioning Search Engine Optimization Industry News -- Stay in tune with the most recent developments in search engine technology and the SEO industry Contact Rank for $ales today and get your site's rankings high in the engines-- Right where they should be!

  SEARCH FOR:   CITY or STATE:

Search this site


Relevancy explained

November 19, 2003

Most of the major search engines referred to by this web site work by sending an automated crawler, known as a spider or bot, around the Web to find new pages and existing, updated pages. Examples of such search engines are Google Bot, Fresh Bot (Google), AltaVista, Excite and Fast etc.

The crawler in question makes a copy of each page found and so builds a copy of the Web in its index.

When a human actually uses a search engine to find a specific product or service, the search engine looks at its index of the Web and displays a list of results. That list of results is in order of direct relevancy, with the most relevant results first.

A properly optimized web site with relevant keywords and keyphrases will receive highly targeted traffic from serious prospective buyers, which in the end, will better help those visiting prospects convert into buying customers.

Content relevancy is the search engine’s measure of how well a particular website or web page accurately matches a searching question. For example, a query for car insurance would list pages that were on the topic of car insurance above pages that were just about insurance, generally, because the pages about car insurance would be much more relevant.

Some search engines quote relevancy as a percentage but many don’t quote it at all. Each search engine uses a different algorithm to calculate relevancy. Most use a combination of on-the-page and off-the-page factors. Examples of on-the-page factors are whether the keywords (the words searched for) appear in the page title or meta tags, and how early and often the keywords appear in the body copy of the page.

Examples of off-the-page factors are the number and quality of other Web pages that link to the page, otherwise known as inbound links, or whether somebody has paid to have the page included in the search engine's index (PTBL or Pay to be Listed) or in PFI (Pay-for-Inclusion) search engines and directories.

For any website to produce consistent and relevant search results, there are two important factors that need to be implemented:

      It needs to be optimized on the right keywords and key phrases
      It needs the right amount of keyword density or keyword occurrence

Fill out your e-mail address
to receive our free newsletter!

Let’s use one good practical example of content relevancy here. Let’s assume that we have a website offering quality home furnishings and decoration accessories. If a visitor is searching for quality bathroom accessories, he or she would type in the search box of any of the major search engine the words: “quality bathroom accessories” and would normally expect to get this relevant information from the search engines.

Usually, the first five to ten results are the most relevant in most of the search engines results pages (SERP’s).

For any website to be listed among those first ten results requires that the site be optimized with the relevant information in mind, in other words: “quality bathroom accessories”. If that site had those important and relevant keywords and key phrases à on one of its pages and was optimized using them, ideally, it should normally be appearing within those first ten results.

But we also need another important ingredient to be really effective and that is called keyword density or keyword occurrence. How can a company or individual improve keyword density to achieve better rankings in the major search engines?

There are a few techniques you can choose that were carefully researched by experts in the SEO business. Here are two very popular techniques in effectively using keyword density:

* Try to write sentences that use your important keywords and key phrases. If you or somebody else in your organization is a good writer, you may have to modify or abandon some of the old habits you previously used in writing documents! For example, we have seen many good writers having an actual aversion to repeating a particular word more than twice, choosing instead to use alternative terms that mean the same thing.

Although this makes for a more pleasant reading, it will not help you get your site listed with a relevant, top ranking in search engine results for that particular keyword.

* When creating a new page or editing an existing page, always utilize the right keywords and key phrases for your industry with the results from WordTracker's huge database of keywords and key phrases. Serious SEO begins with serious tools. Optimizing a web site for the wrong keywords will only bring you off-topic traffic visitors that have no need for your products or services. This would be “irrelevant” traffic.

For example, a web searcher looking for car accessories might type "auto parts" or "car equipment" or "after-sales automobile equipment", etc. Make certain that your web site would cover similar search terms to maximize your visibility in the search engines for your particular products and services, especially if you happen to sell these products.

Conclusion
Content relevancy can literally “make or break” the ROI of any website, large or small. Always remember that search engine optimization and positioning is an art as well as a science. If you go about doing all of what I explain in my articles published on this website, you will do very well.

Make certain you are always using the best and most relevant techniques I have shown you in this article, along with the right techniques in keyword density or keyword occurrence and I can guarantee your website’s rankings will improve by a large factor and so will your ROI.

Fill out your e-mail address
to receive our free newsletter!

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.


Tired of receiving unwanted spam in your in box? Then get SpamArrest™ and put a stop to all that nonsense. Click here to get all the details.
Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

Back to the top of the page.         
Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).
VisaMasterCardDiscoverAmerican Express

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting          Protected by Proxy Sentinel™          Traffic stats by Site Clicks™

Site design by GCIS              SEO enhanced by Pagina+™            Online sales by Web Store™


Call Rank for Sales toll free from anywhere in the US or Canada:   1-800-631-3221
email:   info@rankforsales.com

| Home | SEO Tips | SEO Myths | FAQ | SEO News | Articles | Sitemap | Contact |


Copyright © Rank for Sales 2003    Terms of use    Privacy agreement    Legal disclaimer