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Targeted Customers

November 19, 2003

Having traffic to a web site is one thing. But having targeted visitors, converting into customers is completely a different matter.

Rank for $ales sometimes asks its new clients: "What would you rather have- lots of people coming and going, ie: passive visitors, or active buyers, ie: people that will come often and end up converting into repeat customers, buying your products or services regularly? The answer is very clear. It's much better to target quality over quantity.

This is what's so exciting about Search Engine Optimization (SEO). With the sheer power of a quality SEO program, you can create and build a site up to a point where it becomes so successful, you will wonder how come you didn't do it sooner. Your website has the potential of becoming your next great "superstar" salesperson if we can use that term.

What's more, a well-designed and optimized web site is always working for you 24 hours a day, 7 days a week. We like to compare that to a production robot: it never needs any sleep, never asks for a raise, it's never sick, it cannot become pregnant, it never goes on strike, etc.

But in order to achieve all that, you need preparation and a clear road map of where you want to go. Rank for $ales constantly helps all its clients get there, with the right tools and SEO techniques. Furthermore, we can bring you practical, concise examples of what works and what dosen't.

The world of SEO is filled with myths and can leave some road blocks along the course where the uninformed can bounce over and fall.

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One way to achieve targeted traffic is to use targeted keywords and keyphrases to really pull in those visitors. When people use a major search engine such as Google or one of the others, they enter a keyword or a key phrase composed of two or three selected keywords that will get them what they are looking for.

If your website has been properly optimized and ranks high, it will literally pull in those targeted visitors and will convert them into targeted customers.

It's really just as simple as that.

Contact us today and we will be happy to convert your static traffic into a very dynamic and targeted traffic for your customers. You will be happy you did.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

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