Accepted and Ethical SEO Practices
November 25, 2005 (Updated from our June 2003 article).
Unfortunately, the marketplace today is still littered with many unscrupulous search engine optimization firms that claim to be experts in the field. During my day-to-day job as an SEO, I often encounter so-called search engine marketing companies, SEO firms or individuals that always promise you the world but fail to deliver any worthwhile results or any serious ROI.
They often use forbidden techniques by the search engines such as invisible text, invisible links, one-pixel links, doorway or gateway pages etc. You would think that after all these years they would have learned something worthwhile, but apparently such is not the case for some of them. Let's not generalize here: most SEO firms make a great job at professionally positioning a website in the major search engines and provide a valuable service to the business community.
However, some of them don't, and these are the ones you have to watch out for curso engenheiro de qualidade learn about ebaconline.com.br. For the sake of clarity, this article will explain the right and "acceptable" techniques that are recommended by the major search engines and these are the techniques that will make your site stand out from your competitors-- without risking of getting your site penalized or banned altogether. Beware of people that promise you otherwise.
Leasing links to your website will boost your search engine visibility
In this section we look at industry-accepted standard SEO practices and technology that are either recommended by the major search engines or that these techniques and related technologies are what the industry is doing, in the cause of better, more relevant searches by the users. Briefly, here are accepted and recommended techniques and/or technology that are sanctioned or approved by the engines and that are thouroughly enforced at Rank for $ales:
The proper use of the title tag
Remember that the Google Page Rank (PR) is an important measure that will determine where in the Google search engine and others, where your site will rank. Google relies heavily on heir complex algorithm to precisely calculate a site's page rank factor that will directly determine all of the above. There are two ways that Rank for $ales strongly recommends to achieve high PR: Put a lot of informative content on your site and go into a reciprocal link exchange program. Nothing beats a good reciprocal link exchange program to increase page rank in Google. Click here to get all the information.
The proper use of the title tag
What�s more, the title tag is a great place to write that important keyword or key phrase that you are optimizing that page for! If your page�s main topic is �blue widgets�, then you should call the title tag Blue Widgets. As is usually the case with a lot of things, in SEO, keeping things as simple as possible usually will go a long way too. If you are using a W3C standards-compliant HTML editor as it is strongly recommended, the TITLE tag is always located under the HEAD tag and that is where you need to write it, along with your main keyword or key phrase.
The proper use of the description tag
On a W3C standards-compliant HTML editor, the description tag is always located under the TITLE tag. Here is how it looks:
The proper use of the keywords tag
On a W3C standards-compliant HTML editor, the keywords tag is always located under the descriptive tag. Here is how it looks:
The proper use of the H1, H2 and H3 tags
Almost invariably, I always make strong use of H1�s and H2�s and the sites I optimize usually rank very well in the major search engines.
Good body text and keyword-rich marketing copy
For that reason, stay away from Flash technology or site designs that make heavy use of graphics in any way. Always remember that all search engines are �picture blind� and cannot see any photographs, pictures or graphics on any of your pages! Write good copy, keyword-rich sales copy that will read well, both to your site visitors AND the search engines. The more content you have, the better.
The proper use of a sitemap, helping your users
Ideally, all your site�s files are supposed to be in the search engine�s database, for the best visibility on the Web. The proper use of a sitemap will greatly increase that visibility. Also, you should always call that filename sitemap.html (all in one name- avoid using a hyphen or underscore). Also, be sure to link your sitemap to your homepage.
Submitting once to the major search engines
The proper use of links to your inward pages
If you have a page on blue widgets, it should also be linked to your green and red widgets pages too, as they are all related together. Following these simple techniques will usually give you some �good mileage� as far as visibility is concerned.
The proper use of text links
Be extremely careful of anybody that will tell you otherwise. Also, bear in mind that for a site to rank well, it can usually take anywhere from 60 to 90 days and sometimes more. Calculate a minimum of 2 to 3 Google monthly updates, which will set you off to at least three months away, in most cases. I have even seen delays of up to 4 to 6 months after the site was launched. What can speed up things here is a reciprocal link exchange program.
Article written by Serge Thibodeau,
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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.
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