July 17, 2010        (Updated from my previous article written in March 2003)

(Continuation of our Wordtracker article on page one).

Get better insight and become better known
Today, one of Wordtracker's most compelling functions is its comprehensive search feature. If you enter a partial search phrase, you can let Wordtracker perform a more "comprehensive search", effectively determining for you what would probably be the complete phrase that would be most appropriate in your industry.

Wordtracker can help you find some search phrases that your competition hasn't, or it can help you complement the ones you have already. Since many industries or different types of businesses change over time, it's possible that some of your keywords can change to.

What I do for some of my clients is a periodic research of their search terms, either every three, six or twelve months, depending on the frequency of changes in their respective industries. The ones that do tend to have better results over time.

Anatomy of a search query
Following my previous word of advice, in trying to "think like a typical searcher", imagine a person typing into a search box "car tires". It's pretty obvious what this individual is searching for. If you are in the business of selling car tires, a search on Google with the keywords "car tires" will bring up over 2,590,000 pages! However, if you use Google and use a synonym like "automobile tires", it will bring up only 548,000 pages, a tremendous decrease in its amount of competition. What this tells us is that wonder is a lot less competition for the keywords "automobile tires" than there is for "car tires".

Next >>> Get better success in using the right keywords

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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