July 17, 2010        (Updated from my previous article written in March 2003)

(Continuation of our Wordtracker article on page three).

Conclusion
"Thinking out of the box" is one of the best and most creative ways to efficiently research keywords that your competitors didn't think of. We've all heard of the way to "build a better mouse trap". Using Wordtracker the way I have explained it in this example will help you unleash those important keywords and search terms that will help you "build a better mouse trap" for your website.

Optimizing a site without the professional research facilities of Wordtracker is like driving a car at night with no headlights! Optimize a site for the wrong keywords and you will have a site that will rank high, but for products or services your company does not offer.

In closing, remember that an additional way to get more ideas with search terms is to check your server logs, in an attempt at discovering some terms or keywords your visitors are using to find your site.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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