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Definition of SEO

November 19, 2003

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job.

SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers.

Fact: About 90% of all new visitors to a web site found it using the major search engines such as Google or, search directories such as Yahoo! Now SEO professionals and specialists alike are closely accustomed to acquiring top-level search engine results for all their clients.

Priority placement and top rankings is a daily, on-going struggle when you are a professional SEO specialist. The SEO field, as a whole, needs to keep up with ever-changing technology and also has to be familiar with other web site marketing techniques such as banner ads, pay-per-click programs and even some offline advertising options.

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After a careful industry study, every survey has taught us that each web site competes in a different, segmented market. You could say that some are probably less competitive and others are surely more competitive. But each and every website targets very different customers in very different markets. Some have a more local scope or orientation, others target either national or global markets.

In Rank for $ales's own experience, "the classic one size fits all promotional packages" are usually termed as a "one size fits none" scenario. We have been involved in the professional Search Engine Optimization field since 1997.

Our initial approach is to custom-design a unique Internet marketing strategy that will work for all our clients' sales goals, market segments and their advertising budgets. Rank for Sales works as an important team inside our client's sales operations. We diligently work with every department and all concerned to reach their common goals.

Traditional advertising in the brick-and-mortar version of any business model is a proven method of promotion for any business. It has worked since the roaring twenties and continues to work today. Now the Internet is certainly no exception, but achieving a high return (ROI) for your online advertising dollar can be a very expensive, trial and error proposal if not done correctly.

A good SEO professional firm can help you choose the most effective programs for your needs. The best programs that will work in your company.

You should contact us when you're truly ready in bringing steady, targeted and high quality traffic to your web site today, all at a very reasonable cost.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

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