September 17, 2004

In case you haven’t noticed yet, Yahoo has been hard at work lately. If you missed it, Yahoo now has its own toolbar. In a similar fashion the Google toolbar works, Yahoo just introduced Web Rank™. Web Rank™ happens to be Yahoo’s new search engine algorithm, as well as the name it gave its new toolbar.

The Yahoo Web Rank™ toolbar works a bit like the Google PageRank™ toolbar and is a technical measurement of a particular URL's popularity. If you download and install the Yahoo Web Rank™ feature on the Yahoo Companion Toolbar, an icon will display the Web Rank™ value of each URL that you visit.

Just like Google, Web Rank™ values range from 1 to 10, with the higher number depicting higher link popularity. So, it is hoped (!) that a site with a higher Web Rank will offer more information and content, at least that’s how it should work, if Yahoo wants to produce the most relevant results for its many users.

Note that Web Rank™ is only in Beta release, which means Yahoo is still experimenting with it and modifications in the way it works are possible, until the final version is released sometime in the next few weeks.

To help determine a site's Web Rank™ value, Yahoo’s Companion Toolbar collects anonymous URL data about sites visited by toolbar users who have enabled the Web Rank™ feature and then sends that information back to Yahoo. According to Yahoo, the new toolbar does not collect personal identity information about you, such as your name, phone number, physical address or email address, etc.

The anonymous URL data is sent to Yahoo’s servers and the Web Rank™ value is returned to the Companion Toolbar as one single measurement of the popularity of the Web page or URL you are currently visiting.

Next: Yahoo’s Web Rank™ algorithm >>>

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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