September 28, 2006     (Updated from my previous Mar. 12, 2004 article

Google and Yahoo both place a lot of significance on websites that have this news subdirectory. It seems to raise a "flag" that appears to tell them your site is frequently updated, since news happen and change daily. Ask any knowledgeable SEO and they will tell you that search engines love to get fresh and newly updated content.

When their search robots and spiders come crawling to your site, if they find new or updated content all the time, they will come back for more, and at an increasing frequency! At a time when many companies are spending a lot of money on PPC (Pay per Click) and paid inclusion ad programs, this last feature is a very important one, and it may well cost you just a fraction of a PPC campaign.

How and where do you find the news?
So the next question that comes to mind is, how and where do you go to find the appropriate news for your specific industry? Do exactly like your own clients and prospects: do a manual research using Google News or Yahoo News as a start. When you find good news stories or related articles that are relevant to your own industry or field, you can then place a couple of summary sentences, with an appropriate title tag in your news section, and finally place a link to the original story.

Additionally, I discovered another little-known secret: if you put your newest 3 or 4 news headlines right on your homepage, search robots will discover them faster! Google today only makes one complete update of its massive six billion pages index, usually sometime in the middle of the month. By placing the links to your news stories on your homepage as well as in your news section, you will get indexed faster! The quicker your site gets indexed, the faster you will get good and relevant traffic.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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