Spam and unwanted clutter
December 10, 2004
In an ideal and virtually perfect world, each search engine would produce the most relevant set of results for its audience. Unfortunately the world is not perfect, and some webmasters will attempt to trick search engines into listing their pages (instead of the most relevant pages) in response to a specific keyword search.
They do this by feeding spam and unwanted clutter to the search engine spiders. Spam and unwanted clutter in the major search engines cause many problems for the engines because it does not allow them to deliver the most relevant results to their audiences.
Their ability to calculate relevancy is distorted by the spam. Furthermore, spam and unwanted clutter has caused many search engines to move heavily towards using off-the-page factors to calculate relevancy. A good example of this would be Google. Nevertheless, spam is still very real and has to be dealt with.
As might be expected, spam also causes irritation among users themselves, as they are confronted with results that sometimes have little or anything to do with their search. To help search engines deliver quality relevant results, nobody should ever feed them spam to their spiders. How can you tell if what you are doing is spam, rather than just search engine friendly? What exactly is spam? How can one define spam?
There are no hard and fast guidelines on what actually defines spam. Some search engines will insist that you must feed the same content to their spiders as would be seen by all human visitors to your pages. However, if you already deliver different content from the same URL to different human visitors, then under these search engines' rules you must be delivering spam to them, which is usually called cloaking and it's done with the use of doorway or gateway pages.
Of course if you ask spammers, they will often insist that they deliver relevant content to search engine spiders. The problem with this argument is that it is up to the search engine, and nobody else, to determine relevance. The search engine, if it is to use on-the-page factors to calculate relevance, must use the page that is shown to humans, otherwise what is the point of using on-the-page factors at all?
About the only way one can determine if you are spamming is this: If your web site needs the IP address or user agent of any search engine crawler, then you are probably spamming and you could face the consequences of being banned from certain engines, either on a temporary or permanent basis. If, on the other hand, you show exactly the same content to spiders as you do to humans, then you are certainly not spamming.
Article written by Serge Thibodeau,
Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact firstname.lastname@example.org to discuss certain reprint options that would be acceptable.
You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org
We strongly suggest you bookmark our web site by clicking here.
Tired of receiving unwanted spam in your in box? Get SpamArrest� and put a stop to all that SPAM. Click here and get rid of SPAM forever!
Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.
Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.
You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.Powered by Sun Hosting Protected by Proxy Sentinel� Traffic stats by Site Clicks�
Site design by GCIS SEO enhanced by Pagina+� Online sales by Web Store�