Why SEO is a science as well as an art
December 10, 2004
By definition, SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today’s most important search engines. Such visibility needs to be delivered to the users on a carefully selected and pre-identified list of highly relevant keywords and key phrases to be really effective.
In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project. Such an undertaking is highly conditional upon the functionality, the content, the features and the overall layout of your site.
The reason why I say SEO is a science as well as an art is, if you really want to succeed in this important endeavour, with the help of the WordTracker professional search facilities, you need a good background in fundamental keyword and key phrase research, user evaluation, simulation testing and final “SEO quality control”.
The “science” part of the equation
Long-term SEO techniques that have proven successful over time and a carefully researched method do minimize the “uncertainty effect” of today’s search engines. Careful identification of long-term and short-term trends, seasonal changes in a user’s search habits, geo location-based similarities, different cultures and the thorough understanding of their many implications is imperative for any SEO campaign to be really successful.
Since technology is a science, all by itself it cannot reduce the problems or even deliver on the many challenges dictated by today’s competitive market forces. To be truly powerful and effective, any serious SEO program today requires a full and complete understanding of an industry's marketing goals, the client’s needs and the true nature and habits of its target audience.
As a real fundamental science, the true results of any search engine optimization program needs to be verifiable, quantifiable and, most importantly, they need to be proven that it makes economic sense. If the website attains higher visibility, that will later convert into sales, the science of SEO has proven itself beneficial and rewarding to its organization.
The “art” part of the equation
As a direct result of all of this, it is impossible to accurately determine with any amount of precision, the exact combination or identification of search factors in an effort to deliver top search engine ranking results. Since the search engine field is an exacting and very demanding specialized industry, search engine optimization is very much an art. Today, search engine optimization professionals each have their own unique ways of doing things and have, over the years, created specialized SEO solutions in order to deliver maximum search visibility in the search engines.
To be sure, there is no single SEO technique or any specialized resources in attaining superior search rankings in any engines. By the same token, there aren’t any 2 websites exactly alike, which is why I say that SEO is also an art, since the very technique used can make a drastic impact in the final search results of any given site.
Remember that search engine optimization is a science, as well as an art. What truly is important is achieving just the right mix, the precise balance needed between the two.
Article written by Serge Thibodeau,
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